Internet marketing consultants and business consultants have for some time been offering done-for-you website building and SEO. In getting their clients’ websites up and functional however, there has been a services gap: the writing of the copy to go onto the pages. In launching DFYContent, Kerry Finch has filled that gap.

(PRWEB) January 27, 2012

Specialist service niches within the online business world have allowed internet marketing consultants and business consultants to outsource, to high level experts, many of the components that make up their services portfolio. With the launch of DFYContent, internet writing specialist, Kerry Finch, completes that product offering, with website page copywriting packages.

“Already many of my clients are consultants who work closely with small to medium businesses to create and grow an online presence,” said Kerry. “They are able to get the websites built, and ongoing SEO organized, but when it comes to adding written website copy to sites, the system falls down.”

It was through her management of high level internet marketing events, though, that this massive gap in the services offered by online business consultants became obvious.

“Increasingly I hear consultants say that the biggest hurdle that they face in getting their clients’ websites up and yielding results, is the task of populating those sites with written copy,” she explained. “They tell me that often their clients believe that they write the content themselves – but the problem is, because those business owners need to devote their time to their core businesses, often writing the website copy is way down on their list.”

Worse still, she says, is when they do get around to it, the result is content that is poorly worded, with bad spelling and with slap-dash grammar. Search engine optimization of the content is usually non-existent.

“Nothing blows the credibility of a website faster than badly written content,” said Ms Finch.

Completing The Internet Marketing Consulting Services Suite

Internet marketing consultants these days do very little ‘hands on’ work themselves. Rather they are project managers who outsource each component of their clients online business needs. These include the actual construction and of the websites, logo design, video creation, and ongoing search engine optimization.

With the launch of DFYContent, they are now able to offer two more vital components:

• Website page copy
• Ongoing written content

The need for website page copy is obvious, but it is through the provision on ongoing SEO content that internet marketing consultants can really make a difference to the success of their clients’ websites. Ms Finch explains:

“Websites are not ‘publish and forget’ undertakings. In order to succeed they need to be fed quality, relevant and unique ongoing content – to keep their readers engaged, and to be seen as valuable by the search engines.”

“The DFYContent Ongoing Packages have been created for this purpose. They should in no way be confused with articles that might be created by an SEO outsourcer, though. These are premium articles that can be added to a website’s Articles section. Our Pillar Articles might become authority posts on the site’s blog,” she said.

Online SEO press releases are included in the DFYContent ongoing content packages, as Ms Finch believes them to be vital to improving any businesses online footprint.

For details about how this new service can help internet marketing consultants succeed visit DFYContent.com

Article source: http://www.sfgate.com/cgi-bin/article.cgi?f=/g/a/2012/01/26/prweb9144001.DTL